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電影《柳山》留守兒童公益海報(bào)設(shè)計(jì)大賽

瀏覽量：10770 次發(fā)布時(shí)間： 2021-12-03 截稿時(shí)間：2021-12-26

《中華人民共和國(guó)國(guó)民經(jīng)濟(jì)和社會(huì)發(fā)展第十四個(gè)五年規(guī)劃和2035年遠(yuǎn)景目標(biāo)綱要》發(fā)布中，關(guān)于關(guān)注農(nóng)村留守兒童問(wèn)題，隨著城鎮(zhèn)化的快速發(fā)展，農(nóng)村成年人紛紛選擇進(jìn)城務(wù)工，而大多數(shù)都將子女留在農(nóng)村由老人照顧或者寄宿，導(dǎo)致出現(xiàn)大量的留守兒童。兒童期缺少父愛(ài)母愛(ài)，缺少教導(dǎo)，很多兒童出現(xiàn)了各種問(wèn)題，希望政府和更多社會(huì)人士能對(duì)這類(lèi)兒童給與關(guān)注。《柳山》電影創(chuàng)作團(tuán)隊(duì)，將目光放在這樣一個(gè)維度，將我們引入更多的思考。

Outline of the 14th Five-Year Plan (2021-2025) for National Economic and Social Development and Vision 2035 of the People's Republic of China pays attention to the issue of left-behind children in rural areas. With the rapid development of urbanization, rural adults have chosen to work in cities. Most of them leave their children in the countryside to be taken care of by the elderly or attend boarding schools, resulting in a large number of left-behind children. The lack of parents’ love and instruction in childhood has led to various problems among left-behind children. We hope that the government and the public can pay more attention to these children. With such hope, the creation team of the film Mountain Village Full of Love brought us more thinking.

電影《柳山》是一部反映留守兒童題材的原創(chuàng)院線電影，講述一位山區(qū)小學(xué)教師、留守兒童和村長(zhǎng)之間的生活、學(xué)習(xí)、離別的故事，描繪了貧困山區(qū)留守兒童搬遷到城鎮(zhèn)的一段美好記憶。電影反映了國(guó)家脫貧攻堅(jiān)成果，呼吁社會(huì)各界關(guān)愛(ài)留守兒童，關(guān)心孩子們的健康成長(zhǎng)。

Mountain Village Full of Love is an original cinema movie that reflects the theme of left-behind children. It tells the story of life, study and parting among an elementary school teacher, left-behind children and the village chief in a mountainous area. It depicts the happy memory of the relocation of left-behind children from impoverished mountainous areas to towns. The movie reflects the country’s achievements in poverty alleviation and calls on all sectors of society to care for left-behind children and their healthy growth.

留守兒童公益海報(bào)設(shè)計(jì)大賽征集啟動(dòng)。本次主題海報(bào)設(shè)計(jì)大賽圍繞以電影《柳山》題材進(jìn)行創(chuàng)作，是在湖北省文學(xué)藝術(shù)界聯(lián)合會(huì)、武漢設(shè)計(jì)之都促進(jìn)中心的指導(dǎo)下，由湖北省美術(shù)家協(xié)會(huì)、湖北美術(shù)學(xué)院視覺(jué)藝術(shù)設(shè)計(jì)學(xué)院主辦，湖北美術(shù)學(xué)院當(dāng)代公共圖像傳播研究中心、深圳市插畫(huà)協(xié)會(huì)武漢分會(huì)、武漢麥?zhǔn)俟任幕瘋髅接邢薰境修k，國(guó)內(nèi)外行業(yè)專(zhuān)家組成評(píng)審團(tuán)。本次賽事旨在通過(guò)海報(bào)創(chuàng)意設(shè)計(jì)，運(yùn)用多元的藝術(shù)語(yǔ)言，承載社會(huì)美育的進(jìn)步發(fā)展，聯(lián)合中國(guó)原創(chuàng)電影力量的宣發(fā)，讓更多人和機(jī)構(gòu)關(guān)注留守兒童，關(guān)愛(ài)留守兒童。此次的電影《柳山》公益海報(bào)設(shè)計(jì)獲獎(jiǎng)和入圍的作品，將由各個(gè)作者在海報(bào)上簽名義賣(mài)。義賣(mài)所有的款項(xiàng)將由騰訊公益組織牽頭組織，聯(lián)合該賽事組委會(huì)及電影創(chuàng)作團(tuán)隊(duì)共同針對(duì)紅色大別山區(qū)留守兒童學(xué)校進(jìn)行捐贈(zèng)。

Charity Poster Design Competition for Left-behind Children of Mountain Village Full of Love is now soliciting works. The theme of the competition is based on the film Mountain Village Full of Love. Under the guidance of Hubei Provincial Federation of Literary and Art Circles and Wuhan City of Design Promotion Center, the competition is co-hosted by Hubei Artists Association and Visual Art Design School, Hubei Institute of Fine Arts. The judging panel is composed of domestic and foreign experts. The competition aims to call for more attention over and care for left-behind children through creative poster design and diverse artistic language, as well as to carry the progress and development of social aesthetic education, and to jointly promote Chinese original film. The award-winning and shortlisted works will be sold for charity with authors’ signatures. The income from the charity sale will be donated to the schools for left-behind children in the Dabie Mountains, which used to be a revolution base area. Led by Tencent’s charity organization, the donation will be jointly carried out by the organizing committee of the competition and the creation team of the film.

大賽組織單位

/指導(dǎo)單位/

湖北省文學(xué)藝術(shù)界聯(lián)合會(huì)

武漢設(shè)計(jì)之都促進(jìn)中心

/主辦單位/

湖北省美術(shù)家協(xié)會(huì)

湖北美術(shù)學(xué)院視覺(jué)藝術(shù)設(shè)計(jì)學(xué)院

/承辦單位/

湖北美術(shù)學(xué)院當(dāng)代公共圖像傳播研究中心

深圳市插畫(huà)協(xié)會(huì)武漢分會(huì)

武漢麥?zhǔn)俟任幕瘋髅接邢薰?/span>

/支持單位/

武漢畫(huà)院

Whut中美藝術(shù)交流中心

湖北省包裝聯(lián)合會(huì)設(shè)計(jì)委員會(huì)

/贊助單位/

透納顏料公司（日本）

/支持媒體/

國(guó)際在線、人民日?qǐng)?bào)、新浪湖北、楚天都市報(bào)、雅昌、湖北日?qǐng)?bào)、今日湖北、武漢電視臺(tái)、今日頭條、騰訊新聞、新浪新聞、東方新聞、網(wǎng)易新聞、新浪官博、百度新聞、快傳新聞、中國(guó)財(cái)經(jīng)新聞在線、中國(guó)新聞發(fā)布網(wǎng)、一點(diǎn)資訊、中國(guó)經(jīng)濟(jì)觀察網(wǎng)、觀察者網(wǎng)、文楚網(wǎng)

/支持院校/

四川美術(shù)學(xué)院、西安美術(shù)學(xué)院影視動(dòng)畫(huà)系、武漢理工大學(xué)、華中科技大學(xué)、武漢大學(xué)、上海建橋?qū)W院、華中師范大學(xué)、湖北大學(xué)、湖北工業(yè)大學(xué)、武漢紡織大學(xué)、江漢大學(xué)、三峽大學(xué)、武漢學(xué)院、武漢工商學(xué)院

Competition Organizers

/Guiding Unit/

Hubei Provincial Federation of Literary and Art Circles

Wuhan City of Design Promotion Center

/Host Unit/

Hubei Artists Association

Visual Art Design School, Hubei Institute of Fine Arts

/Organizer/

Contemporary Public Image Communication Research Center, Hubei Institute of Fine Arts

Shenzhen Illustration Association Wuhan Branch

Wuhan Maishibaigu Culture Media Co., Ltd.

/Support Unit/

Wuhan Fine Art Academy

Whut Sino-American Art Exchange Center

Hubei Packaging Federation Design Committee

/Sponsor/

Turner Pigment Company (Japan)

/Support Media/

International Online, People’s Daily, Sina Hubei, Chutrian Metropolis Daily, Artron.net, Hubei Daily, Hubei Today, Wuhan TV, Toutiao, Tencent News, Sina News, East News, Netease News, Sina Official, Baidu News, Kuaichuan News, China Financial News Online, China News Publishing Network, Yidian Information, China Economic Observer Network, Observer Network, Wenchu Network

/Support Colleges/

Sichuan Fine Arts Institute, Film and Television Animation Department, Xi'an Academy of Fine Arts, Wuhan University of Technology, Huazhong University of Science and Technology, Wuhan University, Shanghai Jian Qiao University, Central China Normal University, Hubei University, Hubei University of Technology, Wuhan Textile University, Jianghan University, China Three Gorges University, Wuhan College, Wuhan Technology and Business University

大賽組委會(huì)

/總策劃/

劉春冰

/主任/

吳萍、王志新

/副主任/

王靈毅、王圓元

/秘書(shū)長(zhǎng)/

王曉亮

/副秘書(shū)長(zhǎng)/

徐盛

/策展人/

周振鵬、吳藝華

/聯(lián)合策展人/

白若珺、陳輝、何軒、黃晉琪、阮瑩、李俊

/電影顧問(wèn)/

熙道·電影《柳山》導(dǎo)演

/辦公室主任/

曾薇、趙啟龍

/組委會(huì)成員/（排名不分先后，按姓氏拼音首字母排序）

陳輝、丁山、大迫修三(日)、傅杰、顧秀華、何軒、姜曉鵬、金炳律? ? ? (韓）、劉春冰、李路葵、梁柱、秋實(shí)、阮瑩、吳藝華、吳萍、王志新、王靈毅、王曉亮、小池AMIGO(日)、朱志平、張輝、鄭中

/策展團(tuán)隊(duì)/（排名不分先后，按姓氏拼音首字母排序）

陳旭、陳海金、賈崇陽(yáng)、李凌子、羅雪、劉依玲、吳士俊、楊智凱、朱珂沁華、張俊杰、曾慧

Organizing Committee

/Chief Planner/

Liu Chunbing

/Director/

Wu Ping, Wang Zhixin

/Deputy Director/

Wang Lingyi, Wang Yuanyuan

/Secretary General/

Wang Xiaoliang

/Deputy Secretary General/

Xu Sheng

/Curator/

Zhou Zhenpeng, Wu Yihua

/Co-Curator/

Bai Ruojun, Chen Hui, He Xuan, Huang Jinqi, Ruan Ying, Li Jun

/Film Counselor/

Xi Dao, Director of Mountain Village Full of Love

/Director of Executive Office/

Zeng Wei, Zhao Qilong

/Members of Organizing Committee/

（sorted by the first letter of the phonetic alphabet）

Chen Hui, Ding Shan, Shuzo Osako (Japan), Fu Jie, Gu Xiuhua, He Xuan, Jiang Xiaopeng, Liu Chunbing, Li Lukui, Liang Zhu, Qiu Shi, Ruan Ying, Wu Yihua, Wu Ping, Wang Zhixin, Wang Lingyi, Wang Xiaoliang, Koike Amigo, Zhu Zhiping, Zhang Hui, Zheng Zhong

/Curator Team/

（sorted by the first letter of the phonetic alphabet）

Chen Xu, Chen Haijin, Jia Chongyang, Li Lingzi, Luo Xue, Liu Yiling, Wu Shijun, Yang Zhikai, Zhu Keqinhua, Zhang Junjie, Zeng Hui

國(guó)際評(píng)審團(tuán)庫(kù)(排名不分先后，按姓氏拼音首字母排序)

/陳輝/

/丁山/

/大迫修三(日)/

/傅杰/

/顧秀華/

/何軒/

/姜曉鵬/

/金炳律???(韓)/

/劉春冰/

/李路葵/

/梁柱/

/秋實(shí)/

/阮瑩/

/吳藝華/

/吳萍/

/王志新/

/王靈毅/

/王曉亮/

/小池AMIGO(日)/

/朱志平/

/張輝/

征集時(shí)間

2021年11月15日——12月26日

賽程安排

/作品提交/

征集截止時(shí)間：2021年12月26日 23:59

*詳見(jiàn)【如何參賽】與【參賽須知】

/初評(píng)/

評(píng)審時(shí)間：2022年1月10日—1月12日

評(píng)審標(biāo)準(zhǔn)：初評(píng)評(píng)審從設(shè)計(jì)性（畫(huà)面+文字）的角度對(duì)所有有效投稿作品進(jìn)行評(píng)選，此環(huán)節(jié)產(chǎn)生120件入選作品。入選作品將進(jìn)入終評(píng)環(huán)節(jié)，產(chǎn)生學(xué)術(shù)獎(jiǎng)，佳作獎(jiǎng)，優(yōu)秀獎(jiǎng)三個(gè)獎(jiǎng)項(xiàng)。

結(jié)果公布時(shí)間：2022年1月15日

/終評(píng)/

評(píng)審時(shí)間：2022年2月

評(píng)審標(biāo)準(zhǔn)：終評(píng)評(píng)審從作品的電影性、藝術(shù)性、商業(yè)性、情感性綜合考慮，對(duì)產(chǎn)生的入選作品進(jìn)行終評(píng)評(píng)審。獲獎(jiǎng)?wù)邔⒌玫浇M委會(huì)頒發(fā)的證書(shū)及獎(jiǎng)品。

結(jié)果公布時(shí)間：2022年2月

獎(jiǎng)項(xiàng)設(shè)置

經(jīng)過(guò)專(zhuān)業(yè)初評(píng)、終評(píng)兩個(gè)評(píng)審環(huán)節(jié)，最終評(píng)選出8件獲獎(jiǎng)作品和100件入選作品。其中入選作品前30件的作者具備申請(qǐng)湖北省美術(shù)家協(xié)會(huì)會(huì)員資格的一次條件。具體獎(jiǎng)項(xiàng)設(shè)置及獎(jiǎng)勵(lì)方式如下：

學(xué)術(shù)獎(jiǎng)1名：證書(shū)+價(jià)值5000元獎(jiǎng)品(進(jìn)口高級(jí)專(zhuān)業(yè)美術(shù)材料+出席電影首映禮)

佳作獎(jiǎng)2名：證書(shū)+價(jià)值3000元獎(jiǎng)品(進(jìn)口高級(jí)專(zhuān)業(yè)美術(shù)材料+出席電影首映禮)

優(yōu)秀獎(jiǎng)5名：證書(shū)+價(jià)值1000元獎(jiǎng)品(進(jìn)口高級(jí)專(zhuān)業(yè)美術(shù)材料+出席電影首映禮)

入選獎(jiǎng)100名：證書(shū)

最佳組織獎(jiǎng)12名：證書(shū)

Schedule

/Contribution/

Deadline: 23:59, December 26, 2021

*For details, please refer to 【How to Participate】and 【Instructions for Participation】

/Preliminary Evaluation/

Time: January 10, 2022 to January 12, 2022

Judging criteria: The preliminary evaluation will select 120 works out of all valid submissions from the perspective of design (picture + text). The selected works will enter the final evaluation stage, and there will be three awards: academic awards, best work, and merit award.

Result announcement time: January 15, 2022

/Final Evaluation/

Time: February, 2022

Judging criteria: The final evaluation is based on the comprehensive consideration of the cinematic, artistic, commercial, and emotional aspects of works. Award winners will receive certificates and prizes from the organizing committee.

Result announcement time: February, 2022

Awards

After preliminary evaluation and final evaluation, 8 award-winning works and 100 selected works will be selected. The specific award setting and reward methods are as follows:

1 academic awards: certificate + prizes worth 5,000 yuan (imported advanced professional art materials + entrance ticket to the film premiere)

2 best work: certificate + prizes worth 3,000 yuan (imported advanced professional art materials + entrance ticket to the film premiere)

5 merit award: certificate + prizes worth 1,000 yuan (imported advanced professional art materials + entrance ticket to the film premiere)

100 Selected Award: certificate

12 Best Organizing Award: certificate

如何參賽

/征集對(duì)象/

面向高校師生、社會(huì)廣大設(shè)計(jì)師和設(shè)計(jì)愛(ài)好者征集，以個(gè)人或團(tuán)體形式參賽。

/設(shè)計(jì)要求/

1.核心主題

a.關(guān)注農(nóng)村留守兒童，隨著城鎮(zhèn)化的快速發(fā)展，農(nóng)村成年人紛紛選擇進(jìn)城務(wù)工，而大多數(shù)都將子女留在農(nóng)村由老人照顧或者寄宿，導(dǎo)致出現(xiàn)大量的留守兒童，希望創(chuàng)作者針對(duì)這類(lèi)兒童及社會(huì)情況進(jìn)行創(chuàng)作，體現(xiàn)“關(guān)愛(ài)”、“呵護(hù)”、“陪伴”等有溫度的插圖海報(bào)。

b.以電影《柳山》內(nèi)容為基礎(chǔ)，聚焦電影背景，可參考電影部分場(chǎng)景資料（點(diǎn)擊閱讀原文下載組委會(huì)提供的相關(guān)電影資料，提取碼：17uq），反映全社會(huì)對(duì)留守兒童的關(guān)懷，提倡構(gòu)建適合未成年健康成長(zhǎng)的社會(huì)環(huán)境，創(chuàng)作該電影宣傳海報(bào)。

2.理念內(nèi)涵

a、海報(bào)設(shè)計(jì)需圍繞電影《柳山》的主題展開(kāi)，呼吁社會(huì)更多重視留守兒童的成長(zhǎng)，彰顯社會(huì)責(zé)任與使命，呼應(yīng)時(shí)代訴求，體現(xiàn)時(shí)代風(fēng)貌。

b.作為以湖北省為創(chuàng)作背景，首次真實(shí)還原記錄留守兒童的主題電影，文化特色需展現(xiàn)出沉穩(wěn)大氣的風(fēng)格，主題海報(bào)應(yīng)具備一線視野，體現(xiàn)一線專(zhuān)業(yè)水平。

3.必要元素

海報(bào)設(shè)計(jì)方案中須體現(xiàn)“柳山”電影作品名稱(chēng)字樣。

4.作品規(guī)格

海報(bào)設(shè)計(jì)方案須以豎版海報(bào)形式提交，尺寸為70cm×100cm，分辨率為300dpi，RGB及CMYK色彩模式JPEG格式的圖片各一張。入選作品需提供電子源文件AI或PSD格式，海報(bào)中使用字體必須標(biāo)注字體名稱(chēng)。

5.創(chuàng)作手法不限

參賽須知

/投稿方式/

1.參賽作者需按要求提供電子作品，一位作者僅限投稿3幅，團(tuán)隊(duì)僅限投稿10幅。下載提交《電影‘柳山’留守兒童公益海報(bào)設(shè)計(jì)大賽報(bào)名登記表》及《電影‘柳山’留守兒童公益海報(bào)設(shè)計(jì)大賽版權(quán)承諾書(shū)》。于2021年12月26日前統(tǒng)一發(fā)送組委會(huì)郵箱。

2.參賽作品打包壓縮并與《電影‘柳山’留守兒童公益海報(bào)設(shè)計(jì)大賽報(bào)名登記表》及《電影‘柳山’留守兒童公益海報(bào)設(shè)計(jì)大賽版權(quán)承諾書(shū)》（其中《電影‘柳山’留守兒童公益海報(bào)設(shè)計(jì)大賽版權(quán)承諾書(shū)》需打印，簽字或者蓋章后掃描）以附件形式發(fā)送至郵箱：2859104304@qq.com。郵件主題、海報(bào)設(shè)計(jì)方案、參賽作品登記表均請(qǐng)按照：“方案名稱(chēng)+參賽作者姓名+手機(jī)號(hào)碼”規(guī)范命名。

3.點(diǎn)擊閱讀原文下載《電影‘柳山’留守兒童公益海報(bào)設(shè)計(jì)大賽報(bào)名登記表》及《電影‘柳山’留守兒童公益海報(bào)設(shè)計(jì)大賽版權(quán)承諾書(shū)》，提取碼：17uq。

4.聯(lián)系人：陳旭聯(lián)系電話：15871481951

5.二維碼提取文件（微信掃碼即可獲取文件）

/參賽作品權(quán)限/

參賽作品一律為作者原創(chuàng)作品，嚴(yán)禁使用高仿、抄襲他人作品參展！否則造成任何法律糾紛或責(zé)任，作者自負(fù)，本賽事組委會(huì)將在各個(gè)網(wǎng)站進(jìn)行公告，并取消其參賽資格。參賽者應(yīng)保證不會(huì)因使用其參賽作品而產(chǎn)生任何版權(quán)或知識(shí)產(chǎn)權(quán)糾紛，本賽事組委會(huì)及評(píng)委擁有對(duì)參賽作品的評(píng)選權(quán)利。本賽事組委會(huì)擁有對(duì)參賽作品的商用、出版(含電子出版)、研究、攝影、錄像、宣傳等權(quán)利。本賽事組委會(huì)擁有對(duì)上述賽事規(guī)則的最終解釋權(quán)。

/參賽說(shuō)明/

本次賽事不收取任何費(fèi)用。凡送作品參評(píng)、參賽作者，視為已確認(rèn)并遵守本征稿通知的各項(xiàng)規(guī)定。

How to Participate

/Candidates/

College teachers and students, designers and design enthusiasts can participate as individuals or groups.

/Design Requirements/

1. Core Theme

a. Pay attention to left-behind children in rural areas. With the rapid development of urbanization, rural adults have chosen to work in cities. Most of them leave their children in the countryside to be taken care of by the elderly or attend boarding schools, resulting in a large number of left-behind children. Concerning this kind of children and social situations, the participators are expected to create illustrated posters embodying ideas such as “l(fā)ove”, “care” and “accompany”.

b. Based on the content of the film Mountain Village Full of Love, you can focus on the background of the film, and refer to some materials of the movie (click the button of “Read the Original Text” to download relevant film information provided by the organizing committee, download code: 17uq). You can created film posters that reflect the whole society’s care for the left-behind children, and advocate construction a social environment suitable for minors’ healthy growth.

2.Connotation of the Concept

a. The poster design needs to be developed around the theme of the film, calling on the society to pay more attention to the growth of left-behind children, highlighting social responsibility and mission, echoing the demands of the times, and reflecting the characteristics of the times.

b. With the creative background of Hubei Province, Mountain Village Full of Love is the first film that truly restores the life of left-behind children. Posters for the film should show calm and grand cultural characteristics with first-line vision and first-line professional level.

3. Essential Element

The poster design must bear the name of the film.‘’

4. Size

The poster design proposals are required to be submitted in the form of a vertical poster, with a size of 70cm×100cm, a resolution ratio of 300dpi, and one picture each in JPEG format in RGB and CMYK color modes. The selected works are required to provide the electronic source file in AI or PSD format, and the font used in the poster should be marked with the font name.

5. Creative techniques unlimited

Instructions for Participation

/Contribution Method/

1. Participating authors are required to provide electronic works as required. One author is limited to 3 submissions, and one team 10 submissions. Download the "Registration Form for Charity Poster Design Competition for Left-behind Children of Mountain Village Full of Love" and the "Copyright Commitment Letter for Charity Poster Design Competition for Left-behind Children of Mountain Village Full of Love". And submit to the mailbox of the organizing committee before December 26, 2021.

2. The entries are packaged together with the "Registration Form for Charity Poster Design Competition for Left-behind Children of Mountain Village Full of Love" and the "Copyright Commitment Letter for Charity Poster Design Competition for Left-behind Children of Mountain Village Full of Love"(the latter should be a scanning copy with the author’s signature), and sent as an attachment to the mailbox: 2859104304@qq.com. The subject of the email, poster design proposal, and entry registration form should be named in accordance with: "Proposal name + name of the participating author + mobile phone number".

3. Click the button of “Read the Original Text” to download "Registration Form for Charity Poster Design Competition for Left-behind Children of Mountain Village Full of Love", download code: 17uq.

4. Contact: Chen Xu (Tel: 15871481951)

/Entry Permissions/

All entries shall be the original works of the authors. Highly imitation and plagiarism are strictly forbidden. Any legal disputes or responsibilities arising from the above reasons shall be solely borne by the authors. The organizing committee of the competition will make an announcement on various websites and disqualify the author from participating in the competition. Participants should ensure that they will not cause any copyright or intellectual property disputes due to the use of their entries. The competition organizing committee and judges have the right to select entries. The organizing committee of this competition has the rights to commercialize, publish (including electronic publishing), research, photography, video, and publicity of the entries. The organizing committee of this competition reserves the final right to interpret the above-mentioned competition rules.

/Note/

This competition charges no fee. Authors who submit their works for evaluation shall be deemed to have confirmed and will abide by the provisions of this notice.