2023全球吉慶生肖設(shè)計大賽（癸卯兔年）進入評審最終獲獎名單即將揭曉
The Global Chinese Zodiac Design Competition 2023(the Year of the Rabbit)enters jury evaluation stage,with the list of winners to be unveiled soon.
Nice兔meet you!2023全球吉慶生肖設(shè)計大賽（癸卯兔年）作品征集已經(jīng)結(jié)束，收到了來自25個國家共計5775件設(shè)計作品。最終獲獎名單將于11月揭曉！今年獎項花落誰家？敬請期待！
Nice to meet you in the Year of the Rabbit!The entry solicitation for the Global Chinese Zodiac Design Competition 2023(the Year of the Rabbit)has come to an end,receiving 5,775 design works from 25 countries.The list of winners will be unveiled this November.Who will be the winners?Let’s wait and see!
全球吉慶生肖設(shè)計大賽是由北京市文化和旅游局與中央美術(shù)學院共同主辦，北京市海外文化交流中心等單位承辦執(zhí)行的品牌文化活動。大賽旨在推廣我國生肖文化，延伸春節(jié)文化內(nèi)涵，推進中華優(yōu)秀傳統(tǒng)文化的國際傳播能力建設(shè)。大賽自2014年創(chuàng)辦至2022年累計收到22292件設(shè)計作品，獲獎作品329件，參加作品征集的設(shè)計師來自32個省市自治區(qū)及10余個國家。
The Global Chinese Zodiac Design Competition is a cultural event co-sponsored by Beijing Municipal Bureau of Culture and Tourism and the Central Academy of Fine Arts and jointly organized by Beijing Overseas Cultural Exchanges Center and other institutions.It aims to publicize China’s Zodiac culture,enrich the connotations of Spring Festival,and promote global spread of fine traditional Chinese culture.From 2014 to 2022,the competition received a total of 22,292 works created by designers from 32 Chinese provinces,municipalities and autonomous regions as well as 10-plus countries,of which 329 won prizes of various types.
在“2023全球吉慶生肖設(shè)計大賽”啟動儀式上，北京大學文化產(chǎn)業(yè)研究院院長、教授向勇從生肖文化的當代價值內(nèi)涵、轉(zhuǎn)化原則以及文創(chuàng)開發(fā)三個方面闡述了對全球吉慶生肖設(shè)計大賽的理解與肯定。今天，就讓我們跟著向勇教授一起探索生肖文化的當代意義與文化傳播。
At the launch ceremony of the Global Chinese Zodiac Design Competition 2023,Professor Xiang Yong,dean of the Institute for Cultural Industries,Peking University,shared his understanding of Chinese Zodiac culture from the perspectives of contemporary value,transformation principle,and cultural and creative products development.Now,let’s explore the contemporary implication and spread of Zodiac culture together with Professor Xiang Yong.
生肖文化的“前世今生”
The Past and the Present of Zodiac Culture
生肖文化是由我們的圖騰文化演變而來的，通過不同的動物符號，把我們每個人與集體緊密聯(lián)結(jié)在一起。生肖文化具有個性、集體性和民族性，它不僅與我們個體息息相關(guān)，在個人的性格、婚戀、事業(yè)上具有豐富的意涵，還能夠把個體和集體，把日常生活和宏大信仰自然地結(jié)合在一起，是我們的一種民俗信仰。另一方面，生肖文化也具有很強的草根性和本土性，在國際上，它是識別程度最高的中國文化符號之一。
China’s Zodiac culture originated from ancient totem culture.The symbols of different Zodiac animals closely link every individual with the nation.Zodiac culture features individuality,collectivity,and nationality.It not only reflects the rich connotations of individuals in terms of character,marriage,and career,but also naturally connects the individual and the collective and blends daily life with important beliefs.It represents a kind of belief in our folk customs.Moreover,China’s Zodiac culture demonstrates strong grassroots and local flavor,and it serves as one of the most recognized icons of Chinese culture worldwide.
龍圖騰是一種古老的圖騰，是中華民族精神的標志和象征
The ancient totem of“dragon”is the symbol of the national spirit of China.
全球吉慶生肖設(shè)計大賽通過大賽推廣和作品征集面向全球推廣中國文化，向海外友人傳達中國生肖文化的起源、中國人的精神風貌，以及中國人安身立命、生生不息的精神資源。
Through soliciting entries from around the world,the Global Chinese Zodiac Design Competition aims to promote Chinese culture globally,and showcase the origin of Chinese Zodiac culture,the spirit of Chinese people and their everlasting spiritual resources to foreign friends.
全球吉慶生肖設(shè)計大賽虎年意大利籍參賽設(shè)計師獲獎作品
A prizewinning work by an Italian designer at the Global Chinese Zodiac Design Competition.
作品詳見（復(fù)制以下鏈接進瀏覽器查看）：
https://mp.weixin.qq.com/s/prqlJICeyyThMC6uR7rloA
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